Kerry-Edwards: 'Who is this man?'

updated 3:23 p.m. ET July 16, 2004

TITLE: “Who is this man?”

LENGTH: 30 seconds.

PRODUCER: Uniworld Group.

AIRING: Will air on black-oriented cable stations nationally, local TV stations in battleground states and in some urban areas in other states.

SCRIPT:

Woman: “So this is John Kerry, is he really any different?”

Man: “Does he care about me?”

Announcer: “Find out how John Kerry will fight to bring back the 1.8 million jobs that have been lost under George W. Bush.”

Woman 2: “Can he really make a difference for me and my family?”

FREE VIDEO Kerry ad: 'Who is this man?' July 15: John Kerry's latest TV ad is aimed at black voters. Kerry-Edwards 2004

Announcer: “Learn about John Kerry’s plan to expand access to health care to nearly all Americans, especially our children.”

Man 2: “What can he do for my community?”

Announcer: “Get to know about the John Kerry 'Education Trust Fund.’ John Kerry. Get to know him.”

KEY IMAGES: Pictures and video showing black voters asking questions about John Kerry. A clip of Kerry embracing a black voter.

ANALYSIS, by Associated Press Writer Will Lester: This ad is targeted directly at blacks, the most loyal constituency for Democrats. It highlights Kerry’s plans to address unemployment, health care and access to education — important issues in the black community.

The ad shows black Americans asking questions about Kerry and what he would do for them. Then an announcer in a voice-over urges them to learn more about Kerry’s plans for jobs, improved access to health care and his plans for a $200 billion education trust fund would be established with money from the repeal of President Bush’s tax breaks for those earning more than $200,000 a year. The money would go to raise teacher salaries and lure teachers to high-need schools or to teach math and science.

The ad mentions President Bush briefly but does not spell out Kerry’s exact plans. It attempts to appeal to blacks by including black Americans and talking directly to their concerns through the voiceover.